Hi, we’re Rachel and Matt.

And we built fertilyfe, a clinically informed platform and coping community, based on nearly a decade of lived experience. We are dedicated to filling the critical void in patient experience and integrated support.

Based on seven years of IVF and surrogacy, we provide education and emotional guidance for proactive, healthy coping and informed decision-making for IVF patients. Because this is not just a “journey” - this is a significant life event that requires a strategic plan for your well-being so that you can champion your present and future.

In our professional lives, we’re also the owners of Pursuit PR - an established executive communications firm focused on tech. We lend our expertise in explaining complex topics and creating content for the fertility community, bringing the community balanced, meaningful information on clinical care and mental health.



Our Mission

We’re dedicated to empowering Aspiring Parents (APs) to bring their parenthood dreams to lyfe through intentional coping and informed decision-making.


We exist to encourage anyone trying to conceive to keep going. To stay open to options. To accept and explore the path. And to embrace the ever-changing flow of life.

Because if you want to be a parent… you’ll be a parent.

If you want to be a parent, you’ll be a parent

With intentionality, your path to parenthood is actually yours. Your decisions, your options, your family.

Make it a Great Day

Our greatest life lesson is about the power of self-confidence and courage. While in the in-between of uncertainty, your present is still as precious as your embryos…and so are you.