“If you want to be a parent, you’ll be a parent.”

“If you want to be a parent, you’ll be a parent.”

This article, originally published with Columbia University, provides a critical look at the role of resilience and high standards of care in shaping the patient experience.

It brings life to our mantra for IVF: “if you want to be a parent, you’ll be a parent”.

Our insights are based on seven years of IVF, including successful surrogacy, and managing cumulative grief amid sudden loss and prolonged COVID isolation.

Read More